Good Talent Media is a leading Melbourne-based public relations agency providing customised PR services across the corporate, not-for-profit and government sectors. We tailor communications and marketing strategies to build brands, protect reputation and deliver key messages to your target audience. Our highly skilled, public relations professionals understand the role of social and digital media, have strong media contacts and knowledge of the media landscape, and with a devoted crisis management team, cover all bases.
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We are an expert and experienced PR service in Melbourne, including a media crisis management team. If you require fast PR solutions, or ongoing public relations support, we have the right mix of skills and experience to build your brand and reputation. If you are looking for a dedicated PR team to respond to your needs you will like dealing with us.
We will provide a successful plan to manage your media crisis management, publicity campaign targets or general PR campaign goals. You will feel like our only client if you engage Good Talent.
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Public Relations, or PR, is really the art of persuasion and involves three key things; building your organisations profile or brand, delivering key messages to target groups, and protecting your organisation’s reputation.
Some PR is proactive and planned in advance, like getting earned media or using social media to build your brand and get key messages across to the public, key stakeholders, or government.
If you’re seeking to influence change, be considered for government funding, or building your reputation as an industry expert, Good Talent Media will create a detailed PR, Social Media and Publicity plan so you can start breaking your big goals into a series of achievable steps.
Another branch of PR involves responding to unfolding events and positioning yourself in a way that doesn’t damage your brand and which might help to improve it.
When damage control is required, we will help you navigate the challenges of responding to the media while protecting your reputation and building your brand values.
If you’re getting or you’re about to get bad press, we’ve got the experience, media contacts, and strategies to help you frame the debate and get your side of the story out there with a crisis media plan.
What is the value of your organisation’s brand? How long would it take you to rebuild your brand after a poorly handled public media event or scandal? These are questions every organisation needs to ask itself.
If you don’t have a crisis communication plan, you should. A crisis communications strategy is a key piece of brand insurance. Award-winning companies like Ardent Leisure and Dreamworld are clarifying studies of PR disaster zones, where considered PR opinion was spurned in favour of legal advice.
Legal advice during a crisis is important but you need to consider how the public and your core demographic are perceiving the crisis and your response to it.
Media and brand crises are more likely to pass quickly when victims, families and friends are cared for, leaders take responsibility and key partners are engaged to ensure the same problems never happen again.
If you’re in or about to experience a media crisis, we can prepare you for it and manage your relationships with the media throughout it.
Good Talent PR is a well-respected specialist in publicity services for Melbourne not-for-profits, Government agencies and peak industry groups.
The steps are simple:
- We work with clients to develop their stories,
- We decide the best media outlets for your stories to at a local, state or national level,
- We pitch your stories to journalists, news editors, and producers on your behalf.
We aim to have your first interview within a month. Once we secure an interview for you, we’ll help you prepare for it to ensure that you get the right message across.
We usually achieve client’s publicity goals in three to six months.