Public Relations, or PR, is really the art of persuasion and involves three key things; building your organisations profile or brand, delivering key messages to target groups, and protecting your organisation’s reputation.
Some PR is proactive and planned in advance, like getting earned media or using social media to build your brand and get key messages across to the public, key stakeholders, or government.
If you’re seeking to influence change, be considered for government funding, or building your reputation as an industry expert, Good Talent Media will create a detailed PR, Social Media and Publicity plan so you can start breaking your big goals into a series of achievable steps.
Another branch of PR involves responding to unfolding events and positioning yourself in a way that doesn’t damage your brand and which might help to improve it.
When damage control is required, we will help you navigate the challenges of responding to the media while protecting your reputation and building your brand values.
If you’re getting or you’re about to get bad press, we’ve got the experience, media contacts, and strategies to help you frame the debate and get your side of the story out there with a crisis media plan.