PR Agency / Public Relations Melbourne / PR Company Melbourne

Tony Nicholls :: Melbourne

Tony Nicholls

Tony Nicholls is a dedicated Public Relations professional with 13 years’ experience telling stories in the digital and broadcast media spaces.   Tony uses his extensive journalism experience to help organizations connect with their stakeholders, clients and or target audiences.

Whether it’s an organisation under fire from the media with a difficult message to sell, or a large not-for-profit looking for a bigger slice of funding, Tony delights in creating the right story, for the right platform, at the right time.

He is a digital native, not through age but through circumstance.  Tony saw the effects and power of social media first hand as a television journalist at ABC, SBS and Network Ten.  Social has transformed the news cycle and the opinion cycle and therefore the way organization’s need to communicate to increase their profiles and strengthen their brands.

If you’re looking for a passionate, creative, hard-working in the know PR manager Tony’s the guy.  He really sets the standards at Good Talent PR.  Clients are number one and everything else is a distant last.

News Logos - ABC, SBS, TEN

David Latham :: Melbourne

David Latham

David has worked as a journalist for over a decade, writing for Vice, The Guardian, and Crikey. David was appointed Managing Editor of RMITV’s cultural review site, In Review, commissioning and writing reviews from up and coming Melbourne writers and producing 26 episodes of film review show ‘Super Rate’.

Moving into the communications and public relations space in 2016, David has worked as a Public Relations Manager in the health, transport, entertainment, and not-for-profit sector, with clients such as Isuzu Trucks, Milwaukee Tool, Headland Machinery, Monash University, Linfox, and the Transport Workers Union. Specialising in media outreach, stakeholder engagement, and government relations, as a registered political lobbyist, David knows how to help peak bodies build public awareness, industry allies, and to help shape policy framework and funding outcomes.

Phoebe Moloney :: Melbourne

Phoebe Moloney

Phoebe Moloney is a graded journalist and PR all-rounder who has mainly worked for online and print publications as a news reporter. She studied Media and Communications at the University of Sydney where she received the Catherine Lumby Prize for academic excellence in the field of media studies in 2012. During university she was the editor of a local newspaper in Sydney’s inner west, Ciao Magazine. She went on to intern then, work as a casual breaking news reporter at the Sydney Morning Herald.

In 2017 she moved to Lithgow to work as a full-time reporter at the Lithgow Mercury, where she produced the country paper’s first podcast. In 2018 she became a full-time reporter at the metropolitan daily newspaper the Newcastle Herald, where she focussed on social justice issues. She recently moved to Melbourne and has been using her knowledge of newsrooms and journalistic practices to identify media opportunities for Good Talent Media’s clients as a PR all rounder.

Jasmin Hyde :: Melbourne

Jasmin Hyde

Jasmin Hyde is a Communications specialist with experience working on a range of PR projects across various industries. With well founded knowledge of the ins and outs of Melbourne, she understands how Melburnians spend their time – and how they get their news.

With an RMIT degree in Public Relations, Jasmin has worked with a number of businesses in the non-profit and cultural space including Melbourne City Mission, Melbourne Food and Wine Festival, St Kilda Festival and Melbourne Fringe.

Jasmin has come on board as an Account Manager for Good Talent Media, specialising in strategy, story development and media outreach.

Paul Chai :: Melbourne

Paul Chai

Paul Chai has been a journalist for three decades, most recently as a freelance travel writer for the Age’s Traveller section and as editor of Tigerair’s inflight magazine, Tiger Tales. He was also part of the launch team of Fairfax Media’s Travel + Leisure magazine and a regular contributor to Good Weekend, Sunday Life and The Age/SMH Good Food Guide.

Working in the UK for nearly a decade, Chai held the position of journalist/editor at The Financial Times and correspondent for LA-based film bible Variety.

Chai currently oversees accounts within Good Talent’s social affairs department, including a multicultural communications agency and disability services provider.

Casey Petersen :: Melbourne

Casey Petersen

Casey is a Communications specialist with experience across a wide range of industries.

Having worked closely with a number of high profile retail, business and financial organisations, as well as large scale Melbourne events, Casey leans on her in-depth understanding of business needs and objectives when identifying media opportunities for Good Talent Media clients.

Specialising in strategy, media outreach and story development, Casey joined Good Talent Media as an Account Manager.

Katrina Shute :: Melbourne

Katrina Shute

Katrina Shute is a journalist with over 15 years experience in television, radio and print media.

As an on camera reporter and anchor for Network Ten for close to a decade, Katrina developed a keen news sense and an eye for “good talent”.

With added experience as a presenter for ABC radio, features writer for a magazine publication in Hong Kong and current podcast host, she has interviewed enough people to know what works and what doesn’t.

Katrina joins Good Talent Media as a media trainer, assisting with general presentation skills and improving the ability of our clients to interview well.

As a result, messaging is optimised and the best possible advantage taken of every media and presentation opportunity.

Carly Gibbs :: Melbourne

Carly Gibbs

Carly has a background in Federal Politics and Psychology and is excited to now be joining the Public Relations and Media world.

Carly has held Assistant and Advisory positions in Federal politics and most recently acted as Executive Assistant within the Resources Sector.

As Good Talent’s Mission Control, Carly has the role of Executive Assistant to our Founder and CEO; Tony Nicholls.

Inga Feitsma :: Melbourne

Inga Feitsma

Inga Feitsma has over 15 years’ experience in PR and communications, with a track record of highly successful campaigns across different sectors, including health, medical research, the environment, disability, aged care, mental health and government.

Inga was head of communications at the Murdoch Children’s Research Institute, the largest child health research institute in Australia undertaking research into infant, child and adolescent health.

Prior to directing communications at the Murdoch Children’s Research Institute, Inga spent six years in radio and print media as a journalist, announcer and editor.

Inga is passionate, resourceful, has strong media contacts, and knows how to write and pitch engaging media stories that get printed and produced.

Pete Burdon :: New Zealand Affiliate

Pete Burdon

Pete has 20 years experience helping leaders from numerous sectors communicate with the news media.

Pete’s background is in journalism and public relations. As a former daily newspaper reporter, he is well aware of what the media wants and how to control interviews. Just as importantly, Pete has worked on the other side of the news. As a high-profile press secretary for the New Zealand Government, he advised Cabinet Ministers on how to deal effectively with the Media. That role included back-up spokesperson duties. After performing the same role for a major industry lobby group and a leading public relations company, Pete moved into the world of self-employment with the formation of Media Training NZ.

He is the author of  “Media Training for Modern Leaders” and has Masters Degrees in Journalism and Communication Management.

Pete conducts workshops with groups of all sizes and presents regularly at conferences and other events across New Zealand.

Martin Evans :: UK Affiliate

Photo of Martin Evans

Martin Evans has 34 years’ experience in leadership, communications, PR and media relations.

Martin has held management and communications positions in the NHS and the Royal Air Force. He has led crisis communications in the military – training and advising senior officers and junior ministers – and health campaigns on local radio.

Specialising in presentation and messaging, Martin has worked with business leaders and spokespeople on ‘creating impact’; getting the key messages across and where appropriate, dealing with difficult lines of inquiry and questioning.

We know Melbourne, we know journalism and we know how to deliver a great public relations campaign

When you’re looking for a PR firm to help grow your brand in Melbourne you want to be sure that the people you’re working with know the lay of the land and have the best media contacts.

Tony Nicholls started Good Talent Media three years ago after a decade of working in some of Melbourne’s busiest newsrooms.

Not only does Tony know Melbourne and the key journalists working in the media – he knows what they want and what makes the news.

Competitive edge in Melbourne PR

Good Talent Media has this advantage in a competitive public relations space in Melbourne. We know what makes a good story and we know how to create interesting and engaging content for our clients.

Tony brings a wealth of knowledge and expertise from the media and the public relations world in Melbourne.

Sought after public relations service

Good Talent Media is quickly become a sought-after Melbourne PR service with a track record of getting results for clients. We have achieved amazing coverage in the mainstream media for a host of clients.

Our results speak for themselves. We have won coverage on important issues for clients in the not-for-profit sector as well as small businesses and larger corporate players.

The stories we pitch to journalists at The Age, Herald Sun, ABC, 3AW, 7 News, Channel 10, Channel 9 and SBS (to name a few) are well researched and well written.

The world of public relations and the mainstream media has changed dramatically in recent times. Journalists are time poor these days and don’t have the luxury of spending hours, days or weeks researching stories and checking facts.

The old approach of sending out a media release and hoping for the best just won’t cut it any more.

Knowing what journalists need informs our PR approach

Knowing that journalists working in busy news rooms are under pressure and need content that is newsworthy, interesting and factual informs our approach to building your PR campaign.

We won’t just send out a media release on a newswire. We will tailor our approach to individual journalists who we know have an interest in your field.

Once we have the facts, the background, the angle, and the talent we will consider the best journalist for the story and gauge their interest. That’s when the real work begins.

With our combined experience in journalism and public relations in Melbourne we have the relationships and skills you need to get your stories into the mainstream media.

If you are serious about building your brand and reputation in Melbourne and you want public relations consultants who won’t give up on achieving your goals, contact us today to get started.


Interested in learning more about our Professional Services?

Call us today on 1300 258 995 OR use our Contact Form.