PR Agency / Public Relations Melbourne / PR Company Melbourne

Tony Nicholls :: Melbourne

Tony Nicholls

Tony Nicholls is a dedicated Public Relations professional with 13 years’ experience telling stories in the digital and broadcast media spaces.   Tony uses his extensive journalism experience to help organizations connect with their stakeholders, clients and or target audiences.

Whether it’s an organisation under fire from the media with a difficult message to sell, or a large not-for-profit looking for a bigger slice of funding, Tony delights in creating the right story, for the right platform, at the right time.

He is a digital native, not through age but through circumstance.  Tony saw the effects and power of social media first hand as a television journalist at ABC, SBS and Network Ten.  Social has transformed the news cycle and the opinion cycle and therefore the way organization’s need to communicate to increase their profiles and strengthen their brands.

If you’re looking for a passionate, creative, hard-working in the know PR manager Tony’s the guy.  He really sets the standards at Good Talent PR.  Clients are number one and everything else is a distant last.

News Logos - ABC, SBS, TEN

We know Melbourne, we know journalism and we know how to deliver a great public relations campaign

When you’re looking for a PR firm to help grow your brand in Melbourne you want to be sure that the people you’re working with know the lay of the land and have the best media contacts.

Tony Nicholls started Good Talent Media three years ago after a decade of working in some of Melbourne’s busiest newsrooms.

Not only does Tony know Melbourne and the key journalists working in the media – he knows what they want and what makes the news.

Competitive edge in Melbourne PR

Good Talent Media has this advantage in a competitive public relations space in Melbourne. We know what makes a good story and we know how to create interesting and engaging content for our clients.

Tony brings a wealth of knowledge and expertise from the media and the public relations world in Melbourne.

Sought after public relations service

Good Talent Media is quickly become a sought-after Melbourne PR service with a track record of getting results for clients. We have achieved amazing coverage in the mainstream media for a host of clients.

Our results speak for themselves. We have won coverage on important issues for clients in the not-for-profit sector as well as small businesses and larger corporate players.

The stories we pitch to journalists at The Age, Herald Sun, ABC, 3AW, 7 News, Channel 10, Channel 9 and SBS (to name a few) are well researched and well written.

The world of public relations and the mainstream media has changed dramatically in recent times. Journalists are time poor these days and don’t have the luxury of spending hours, days or weeks researching stories and checking facts.

The old approach of sending out a media release and hoping for the best just won’t cut it any more.

Knowing what journalists need informs our PR approach

Knowing that journalists working in busy news rooms are under pressure and need content that is newsworthy, interesting and factual informs our approach to building your PR campaign.

We won’t just send out a media release on a newswire. We will tailor our approach to individual journalists who we know have an interest in your field.

Once we have the facts, the background, the angle, and the talent we will consider the best journalist for the story and gauge their interest. That’s when the real work begins.

With our combined experience in journalism and public relations in Melbourne we have the relationships and skills you need to get your stories into the mainstream media.

If you are serious about building your brand and reputation in Melbourne and you want public relations consultants who won’t give up on achieving your goals, contact us today to get started.


Interested in learning more about our Professional Services?

Call us today on 1300 258 995 OR use our Contact Form.