Is it ever okay to court controversy, to stake out a social position, to fire at your opponents, and can it ever be effective? Conventional PR (and general) wisdom suggests it’s not best practice to risk alienating any section of the public, but is that always the case? We look a bit closer at the phenomenon of conviction PR and how the changed media landscape means that’s not necessarily true.
In the last decade we've seen a Casanova-style, back-door return to Keynesian style economics (a central role for the state in pump-priming the broader economy), and yet hardly anyone is talking about it and what it means for those seeking government funding.
Having a rock solid project is a good start for businesses and organisations looking to benefit from the infrastructure boom, but in a competitive environment, a PR campaign can make all the difference.