From Nike to Trump: what is conviction PR and is it an effective strategy?
Is it ever okay to court controversy, to stake out a social position, to fire at your opponents, and can it ever be effective? Conventional PR (and general) wisdom suggests it’s not best practice to risk alienating any section of the public, but is that always the case? We look a bit closer at the phenomenon of conviction PR and how the changed media landscape means that’s not necessarily true.