It was a classic PR disaster: the implementation of a significant change in the direction of a public organisation. What lessons do we think you can learn?
There’s been a great deal of analysis of the recent federal election and what led the Coalition to an unlikely victory. Today, we look at the much scrutinised Green cavalcade to Queensland and ask, was it a disaster move and how might the campaign have been run?
The recent shock federal election loss by Labor, who bookies and the media alike had chalked in as certainties, has seen an avalanche of thought pieces and campaign analysis, pointing out where Labor lost the election.