19 07, 2019

From Nike to Trump: what is conviction PR and is it an effective strategy?

2019-07-18T16:33:16+10:00July 19th, 2019|General, Media Training, Public Relations, Publicity, Social Media|0 Comments

Is it ever okay to court controversy, to stake out a social position, to fire at your opponents, and can it ever be effective? Conventional PR (and general) wisdom suggests it’s not best practice to risk alienating any section of the public, but is that always the case? We look a bit closer at the phenomenon of conviction PR and how the changed media landscape means that’s not necessarily true.

5 07, 2019

Rising tides or squeaky wheels: how to win the infrastructure race

2019-07-18T15:56:31+10:00July 5th, 2019|General, Public Relations, Publicity|0 Comments

Having a rock solid project is a good start for businesses and organisations looking to benefit from the infrastructure boom, but in a competitive environment, a PR campaign can make all the difference.

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