Is it ever okay to court controversy, to stake out a social position, to fire at your opponents, and can it ever be effective? Conventional PR (and general) wisdom suggests it’s not best practice to risk alienating any section of the public, but is that always the case? We look a bit closer at the phenomenon of conviction PR and how the changed media landscape means that’s not necessarily true.
What happens when you find yourself in hot water after someone in your organisation makes an inappropriate comment? What should you do when someone has gone rogue in your organisation?
Catherine Velisha from Velisha Farms is fast becoming a media star with recent appearances in Shepparton’s Country News, WIN TV and ABC radio. Farming is a hot topic in the Australian media, but the key focus is of course the tragic impact the droughts and floods are having on our Queensland farmers. So how [...]