19 07, 2019

From Nike to Trump: what is conviction PR and is it an effective strategy?

2019-07-18T16:33:16+10:00July 19th, 2019|General, Media Training, Public Relations, Publicity, Social Media|0 Comments

Is it ever okay to court controversy, to stake out a social position, to fire at your opponents, and can it ever be effective? Conventional PR (and general) wisdom suggests it’s not best practice to risk alienating any section of the public, but is that always the case? We look a bit closer at the phenomenon of conviction PR and how the changed media landscape means that’s not necessarily true.

30 04, 2019

Clean up in aisle 4: reputation management in the age of the internet

2019-05-08T13:21:56+10:00April 30th, 2019|General, Media Training, Public Relations, Publicity, Social Media|0 Comments

What happens when you find yourself in hot water after someone in your organisation makes an inappropriate comment? What should you do when someone has gone rogue in your organisation?

26 02, 2019

A rising star in the farming world

2019-03-19T19:07:31+11:00February 26th, 2019|General, Public Relations, Publicity, Social Media|0 Comments

Catherine Velisha from Velisha Farms is fast becoming a media star with recent appearances in Shepparton’s Country News, WIN TV and ABC radio. Farming is a hot topic in the Australian media, but the key focus is of course the tragic impact the droughts and floods are having on our Queensland farmers. So how [...]

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