Social Media Account Management

Digital & Social Media PR Agency

Good Talent PR is a leading PR agency specialising in the development and management of digital marketing and social media platforms. Our digital expertise includes content marketing, social media PR management, search engine optimisation (SEO), search engine marketing / AdWords management, Google Analytics and other traditional PR services such as media and press releases.

If you want to make the most of your digital presence, or manage an online media crisis, we can help you.

Social Media PR support

Having a social media presence today is essential to building a brand profile. We help you create a social media strategy that positions you as an industry leader and invaluable resource.

Build your followers and social media presence with authoritative and informative content that makes you an indispensable asset to your sector by following our social media content plans.

We provide 3 one hour telephone coaching sessions, and an Email Support Program. Another feature of our social media support is how to avoid or manage a social media crisis.

CONTACT TONY NOW

Want to know more about our Social Media Support Packages?

Call us today on 1300 258 995 OR use our Contact Form.

CONTACT TONY NOW

Social Media facelift

Your social media accounts are the first port of call for most clients and stakeholders. Project a professional appearance by giving your social media accounts a facelift.

Good Talent PR offers design and branding services to give your social media accounts a new look and feel. We also offer advice on copy and make sure you have appropriate calls to action on Facebook, LinkedIn, and Instagram.

CONTACT TONY NOW

Want to know more about our Social Media facelift service?

Call us today on 1300 258 995 OR use our Contact Form.

CONTACT TONY NOW

Brand Building and Lead Generation

Think about social media as the interface between your organisation and the public. It’s a space where people can gather information about your organisation, product, service or industry without committing to action.

Good Talent PR knows how to encourage social media visitors, get them to your website, get them to take action, and to convert them to leads.

Develop a social media strategy

We conduct a fact-finding workshop then develop a detailed communications strategy.

Social Media Branding

We set up or adjust your social media platforms, ensuring brand uniformity across the board.

Content-creation

We deliver well-written collateral for posting and source appropriate photos, graphics, infographics and videos.

Social media management

We manage your social media presence across multiple platforms.

  • Facebook
    • Set up or refresh account, profile, biographies, look and style
    • Content creation: 20 posts per month
    • Feature posts: thought leadership and blogs
    • Monitor client interaction and comments
    • Targeted software to grow your audience
  • Twitter
    • Set up or refresh account, profile, biographies, look and style
    • Content creation: 40 posts per month
    • Feature posts: thought leadership and blogs
    • Monitor client interaction and comments
    • Targeted software to grow your audience
  • LinkedIn
    • Set up or refresh account, profile, biographies, look and style
    • Content creation: 12 posts per month
    • Feature posts: thought leadership and blogs
    • Monitor client interaction and comments
  • Instagram
    • Set up or refresh account, profile, biographies, look and style
    • Content creation: 20 posts per month
    • Monitor client interaction and comments
CONTACT TONY NOW

Need help with Brand Building, Lead Generation or Ticket Sales?

Call us today on 1300 258 995 OR use our Contact Form.

CONTACT TONY NOW

PR and Social Media Strategy

Social Media is a dynamic space and vital connection to audience. We start with a clear roadmap suited to your organisation and industry, then develop a tailored Social Media Plan you can easily implement.

Your PR and Social Media roadmap should have clear timelines, events, and measurable goals both online and offline to increase your exposure and strengthen your brand.

By getting the human touch points right, your PR and Social Media strategy will start connecting with your target audience; whether that be in Melbourne, Victoria or Australia.

The steps in the plan are as follows:

STEP ONE – WORKSHOP

We get the key players into a room to collect your dreams, plans, stories and ideas. The workshops are fun, interactive, educational, and inspirational. In these strategy workshops we discover the unique elements of your business. It’s like panning for gold. Clients often don’t know that they’re sitting on amazing stories or social media opportunities.

This facilitated workshop allows participants to identify risks, agree on key messages, clarify target markets and develop a media strategy.

Example Content (subject to customisation)

  • Establish your vision, mission and specific media objectives
  • Identify your audiences
  • Develop media messages
  • Identify key influencers who could support your stories/messages
  • Identify key ambassadors who could support your stories/messages
  • Identify media risks and develop counter narratives
  • Identify case studies that support your messaging
  • Decide which media to target
  • Consider possible events
  • Consider using philanthropy as a tool to attract positive media
  • Consider how all of the above could be used to enhance your social media profile

Consider how all of the above could be featured in video content

STEP TWO – ACTION PLAN

After the workshop, we research your industry and identify opportunities in Melbourne, Victoria, nationally or internationally. We develop a Social Media Strategy which includes a 12-month schedule of key dates, an events timeline, targeted social channels, digital advertising options and social media style protocols.

WHAT YOU’LL GET:

News Cycle

A good PR and Social Media plan is written with your city’s news cycle in mind. We create events and stories that position you to connect with topical media stories to elevate exposure for your organisation and spokespeople.

Your audience

We create your brand’s social persona, marketplace value proposition, multiple and or singular target markets.

Social Media Style Protocols

We establish your organisation’s online look, feel, and persona, and give your team a clear set of rules: How often to post, what to post, how to deal with online trolls. You will get clear community management guidelines, along with clear font, voice, style, authority, sales and call to action guidelines.

12-month PR and Social Media Strategy Action Document

Within four weeks of the workshop, we present you with a detailed PR and Social Media plan you can either implement yourself, or that we can implement on your behalf.

Organisational Interview Kit

You will receive an interview kit which contains key media messages, sound bites, industry and organisational stats, trends and data, and case studies to support those messages.

SWOT Analysis

What are the strengths, weaknesses, opportunities, and threats for your organisation within the context of your sector?

Related: 5 Tips to Manage Social Media During Christmas