Social Media is a dynamic space and vital connection to audience. We start with a clear roadmap suited to your organisation and industry, then develop a tailored Social Media Plan you can easily implement.
Your PR and Social Media roadmap should have clear timelines, events, and measurable goals both online and offline to increase your exposure and strengthen your brand.
By getting the human touch points right, your PR and Social Media strategy will start connecting with your target audience; whether that be in Melbourne, Victoria or Australia.
The steps in the plan are as follows:
STEP ONE – WORKSHOP
We get the key players into a room to collect your dreams, plans, stories and ideas. The workshops are fun, interactive, educational, and inspirational. In these strategy workshops we discover the unique elements of your business. It’s like panning for gold. Clients often don’t know that they’re sitting on amazing stories or social media opportunities.
This facilitated workshop allows participants to identify risks, agree on key messages, clarify target markets and develop a media strategy.
Example Content (subject to customisation)
- Establish your vision, mission and specific media objectives
- Identify your audiences
- Develop media messages
- Identify key influencers who could support your stories/messages
- Identify key ambassadors who could support your stories/messages
- Identify media risks and develop counter narratives
- Identify case studies that support your messaging
- Decide which media to target
- Consider possible events
- Consider using philanthropy as a tool to attract positive media
- Consider how all of the above could be used to enhance your social media profile
Consider how all of the above could be featured in video content
STEP TWO – ACTION PLAN
After the workshop, we research your industry and identify opportunities in Melbourne, Victoria, nationally or internationally. We develop a Social Media Strategy which includes a 12-month schedule of key dates, an events timeline, targeted social channels, digital advertising options and social media style protocols.
WHAT YOU’LL GET:
A good PR and Social Media plan is written with your city’s news cycle in mind. We create events and stories that position you to connect with topical media stories to elevate exposure for your organisation and spokespeople.
We create your brand’s social persona, marketplace value proposition, multiple and or singular target markets.
Social Media Style Protocols
We establish your organisation’s online look, feel, and persona, and give your team a clear set of rules: How often to post, what to post, how to deal with online trolls. You will get clear community management guidelines, along with clear font, voice, style, authority, sales and call to action guidelines.
12-month PR and Social Media Strategy Action Document
Within four weeks of the workshop, we present you with a detailed PR and Social Media plan you can either implement yourself, or that we can implement on your behalf.
Organisational Interview Kit
You will receive an interview kit which contains key media messages, sound bites, industry and organisational stats, trends and data, and case studies to support those messages.
What are the strengths, weaknesses, opportunities, and threats for your organisation within the context of your sector?
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